Super Minis

A while ago I noticed a rather interesting outdoor ad of the Mini Cooper. The agencies behind the car manufacturer's advertising strategy really have something going for them...

Take a look at this... 


Not only is it genius, but it also plays on the advertising critic's nerves. Outside adverts such as this example make any advertising sceptic, among the many, remember the brand without even blinking an eye. Bold and focused ads like this one are what I believe to be a fresh change in the advertising world of offline communications.

But Mini generally contributes excitement with its printed or outside advertising. Its own website cannot really boast the same pride, but its advertising gurus can. Another advert they have done well is the one below.

Slightly a reminder of the Citroen Robot Dance ad that made an impact a few years ago on television, as well as a play on the film Transformers, yet this advert makes a statement about the great British little auto's personality; adding more to its brand value than a typical car ad plastered on a blank screen of a magazine spread.

Mini ads are inspiring, and they are the creative thinking engines that push me to write about marketing.