Increasingly worshipped by loyal pilgrims all over the world, Apple could write a holy book, make it into a sleek design and would immediately create a craze. The company, no --- the BRAND --- of this corporation is increasing value by the second.
iMac. iPhone. iPad. iPod.... and so on are now cult names among sexy, shiny, sleek technology. Gone are the days of the Dell... the HP... or the Microsoft! Yes, I said it.
And I admit it.
I am an Apple fan.
Every time a new Keynote from Steve Jobs appears on the Apple web page, I get a slight tingling feeling down my spine as well as the same excitement as when a good new movie's coming up. It is utterly ridiculous for a woman to get so excited about a presentation of new technology. But I can't help it.
I am, like billions, an Apple worshipper.
Apple's brand has created an untouchable shield of gigantic proportions. You seriously cannot touch it, because in the end a brand is an intangible asset to a company. But what an asset it is!
This brand has tried and tried to beat the stereotype, the magic spell put onto the world. I'm a Mac. I'm a PC. Say it the way you want it, but I'm a PC has left the ship.
The thing about brands such as Apple is that they are unique. Apple is not like Coca Cola and it is not like Nike. When you hear the word Apple you don't think of Apple's logo, you think of the products. Apple has managed to make its products represent its brand. It has put this invisible shield of brand power over each and every piece of technology it produces. It has made its products speak for themselves.
Just look at the queues outside of Apple stores when a new product launches. This can be compared to the queues of children waiting for the release of a new Harry Potter movie...
It is incredible how the power of this brand has transformed branding as we know it. In the end,
Apple is...
The God among Brands
What a result.
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