The Socialites of Media

Everyone in marketing knows how social media is overtaking our world. You don't even need to know what marketing is, yet you still probably have some kind of a social portal account. Social media is so huge, that there are even social media agencies that consult companies on how they can get themselves noticed via this communication channel....

So what's all the fuss about?

Why get a Twitter account, why advertise on Facebook and what's the point of YouTube if you are an organisation??

Well it is the freedom you are offering your customers. You are giving them the choice to 'follow' you, to 'be your fan', to make 'comments', to 'subscribe' to your videos... and many many more possibilities for your customer to have a voice.

  Social media is a choice. It is a shared moment between an organisation and a customer.

People sharing information about Your Organisation, on Your Sites, controlled by Them. Yes. That's right.

Take Twitter. Not many people still understand the point of it, but many people, including me, like to follow companies or important people, to see what they are thinking and what is new. It is like a mini feed of news, yet its news a customer chooses. And as a company, this is Great News.

         Facebook on the other hand lets your organisation have a fan page. Brands such as Nutella or Coca Cola, Starbucks and so on have fan pages with millions of members. They have applications that people can add to their profiles, they have games. These companies are making themselves visible and people choose to add them. The customer's choice is ultimately the company's winning solution.



So, somehow I don't understand why so many organisation haven't adopted social media yet?