Advertising your movie by using the top and side banners to show a trailer is genius. It may seem as very simple to the normal person who does not get as excited about this kind of stuff... but it is very clever. This sort of advertising is captivating, attention grabbing and stimulating all in one go. Plus since it's a trailer for a movie, it is something everyone will watch, because it is not offering you, the customer, anything in an obvious way. It is a pleasure viewing.
It may not be playing on the YouTube homepage anymore today, but yesterday it was in full gear. Attention grabbing enough for me write it down, that's impressive I think.
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